WHY EVERY B2B BUSINESS NEEDS A CUSTOMER PERSONA

In the business-to-business world, understanding who you're targeting helps you craft better offers. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real data and

From accounting and IT to marketing and HR, business services help boost performance across all sectors. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.Understanding Business Services They are usually non-tangible and don’t involve producing a physical product, but they add oper